Why Beating the Market is Harder Than You Think, and What You Should Focus On Instead

Written by Dr. John Schmitz, CFA | Jun 20, 2025 2:28:21 PM

Introduction

Trying to beat the market sounds appealing. After all, who wouldn’t want to consistently outperform the stock market and grow their wealth faster? In reality, outperforming the market is incredibly difficult. The Efficient Market Hypothesis (EMH) suggests that markets quickly absorb all available information, leaving little room for investors to find a consistent edge. While occasional outperformance is possible, repeated long term outperformance is rare. In this post, we’ll explore why markets are hard to beat, what costs erode investor returns, how skill and luck blur together, and most importantly, what you should focus on instead.

Revisiting the Idea of Market Efficiency

The Efficient Market Hypothesis, first formalized by economist Eugene Fama, states that asset prices reflect all available information. As a result, it becomes exceedingly hard for investors, especially active managers, to consistently buy undervalued or sell overvalued securities.

Three Forms of Efficient Market Hypothesis

  • Weak form: Stock prices fully reflect all historical market information.
  • Semi-strong form: All publicly available information is already reflected in stock prices.
  • Strong form: All information, public and private, is already priced in.

Even if markets aren't perfectly efficient, they are efficient enough to make consistent outperformance extremely challenging, especially after fees and taxes.

Booms and Busts: When Markets Get it Wrong

Markets aren’t flawless. Booms and busts, like the Dot-com bubble or the 2008 financial crisis, highlight periods where prices diverged significantly from fundamentals. These mispricings often result from behavioural biases:

  • Herd mentality: Investors follow the crowd, amplifying bubbles.
  • Fear and panic: Overreactions during downturns lead to undervaluation.

These inefficiencies can be exploited, but only by disciplined investors with long-term conviction, not those chasing trends.

The Erosion of Returns: Costs, Fees, and Taxes

Even when active managers outperform gross of fees, their net returns are often underwhelming. That’s because:

  • Management fees: Actively managed funds typically charge 1 to 2 percent annually.
  • Transaction costs: Frequent trading leads to brokerage fees and market impact.
  • Taxes: Short-term gains are taxed more heavily in Canada than long-term gains.

Losing just 1 percent annually to fees may not seem like much, but over 30 years, it can reduce your ending portfolio by over 25 percent. Losing 2 percent annually over the same period can shrink it by 45 percent. That’s why minimizing costs is central to SciVest’s investment approach.

Why Even "Smart" Investors Underperform

Many institutional investors face constraints that limit their performance:

  • Benchmarking pressure: They must outperform an index over short periods.
  • Mandates and restrictions: They can't always pursue the best opportunities.
  • Career risk: Managers often act conservatively to avoid underperformance and job loss.
  • Liquidity constraints: Large sums are harder to move in and out of markets without impacting prices.

As Nobel laureate William Sharpe noted in The Arithmetic of Active Management, active investing is a zero-sum game before costs. After factoring in fees and transaction costs, active investors, on average, will underperform the market. This isn't opinion, it’s simple math.

Short-Term Performance vs. Long-Term Process

Effective strategies, such as value investing or factor investing, often underperform for years before paying off. Unfortunately, many investors abandon them too soon:

  • A value strategy might lag growth stocks for five or more years.
  • Factor timing is as difficult as market timing.

Staying the course requires discipline and patience, qualities that can be more important than raw intelligence in investing.

Skill vs. Luck: Why It's Hard to Tell Them Apart

If an investor outperforms over a ten-year period, was it due to skill or randomness? Research by Fama and French shows even decade-long performance can be driven by luck, especially among thousands of mutual funds. Without consistent, repeatable outperformance across different market environments, it’s hard to distinguish genuine skill from statistical noise.

Where Active Management Can Still Work

Active management isn’t dead. It is just most effective when applied deliberately and selectively. Some areas of the market remain inefficient, offering opportunities for skilled managers:

  • Small-cap stocks: Less analyst coverage creates more inefficiencies.
  • Emerging markets: Higher volatility and informational gaps offer opportunity.
  • Special situations: Distressed debt or event-driven strategies require deep research and agility.

Success in these areas still demands:

  • Deep research and local expertise
  • Strong risk management
  • Long-term perspective

The Role of Costs: The Silent Killer

Fees, taxes, and transaction costs silently erode long-term returns. Consider a 1 percent annual fee on a $100,000 investment growing at 6 percent over 30 years reduces the ending value by nearly $142,155,  a lost of almost 25%

At SciVest, we minimize investment costs by using:

  • Low-cost ETFs
  • Separately Managed Accounts (SMAs)
  • Passive and factor-based strategies

Even strong strategies can be undone by high costs.

Volatility and Drawdowns: Surviving the Ride

Markets go up over time, but not in a straight line. Investors must weather:

  • Corrections (10% to 20%)
  • Bear markets (20% or more)

The key is not avoiding volatility, but surviving it. Selling after a drop often means missing the rebound. A long-term mindset and diversified portfolio can help investors stay invested through the storm.

Focus on What You Can Control

You can’t control markets, but you can control:

  • Asset allocation: The most important driver of returns
  • Diversification: Reduces risk without sacrificing return
  • Costs: Every dollar saved in fees is a dollar earned
  • Behaviour: Staying calm during volatility pays off
  • Rebalancing: Keeps portfolios aligned with goals and risk tolerance

At SciVest, we believe long-term wealth is built not by chasing market outperformance, but by aligning your portfolio with your personal goals, managing costs, and maintaining discipline through every market cycle.

Conclusion

Beating the market is exceptionally difficult, even for professionals. Rather than chasing short-term outperformance, investors are better served by focusing on what they can control: costs, asset allocation, diversification, and behaviour. By aligning with SciVest’s core beliefs, particularly long-term and unemotional investing, you can build a portfolio that supports your financial goals through all market conditions.